Top 5 Film & Television Apps on iOS in Africa: Q2 2023

The second quarter of 2023 saw significant activity in the Film & Television app category on the iOS platform in Africa. Here’s a detailed look at the performance of the top five apps: Netflix, Amazon Prime Video, Shahid - ﺷﺎﻫﺪ, Showmax, and HiTV - Massive Video Library.

Netflix

Netflix experienced a consistent performance throughout Q2. Weekly revenue fluctuated slightly, with peaks of around $23K in early April and late June. Downloads saw an upward trend, starting at 33.5K in late March and reaching a high of 43.2K by the end of June. Active users similarly showed a positive trend, growing from 643K to over 703K.

Amazon Prime Video

Amazon Prime Video demonstrated steady revenue growth, maintaining figures around $24K to $27K. Downloads peaked at 42.2K in early April, though they varied throughout the quarter, ending at 13.4K. Active users also saw an increase, starting at 68.4K and peaking at 107K in mid-April before stabilizing around 80K.

Shahid - ﺷﺎﻫﺪ

For Shahid - ﺷﺎﻫﺪ, revenue showed a significant dip from $57K at the end of March to a low of $12.7K in mid-May, before recovering to $21.5K by the end of June. Downloads started strong at 62.6K but dropped to around 8K by late June. Active users followed a similar pattern, declining from 67.6K to around 47.1K.

Showmax

Showmax maintained a steady download rate around 10K per week, with minor fluctuations. Active users remained stable, hovering around the 63K to 66K mark throughout the quarter.

HiTV - Massive Video Library

HiTV - Massive Video Library saw notable growth in both downloads and active users. Downloads increased from 6.9K in late March to 15.3K by the end of June. Active users showed a substantial rise from 23.4K to 51.1K over the same period, indicating growing popularity.

These insights highlight the dynamic nature of the Film & Television app market on iOS in Africa. For more detailed analytics and insights, visit Sensor Tower.